Overview
HTA is an entrepreneurial support organization (“ESO”) that develops and operates innovation programs connecting promising healthcare startups with hospitals, clinicians, investors, industry partners, and other stakeholders. Its longest-running program is HeartX, now in its ninth year of engaging cardiovascular medtech/healthtech companies from around the world with a coalition of cardiology programs throughout the U.S. More information can be found at www.HeartXaccelerator.com.
In 2026, HTA also launched the NUHTA program (www.hta.health/nuhta) in partnership with the National University Health System in Singapore (www.nuhs.edu.sg). The program’s mission is to teach, lead and engage Singaporean medtech/healthtech startups with the U.S. healthcare market, including facilitation of pilot projects and clinical trials with US hospitals.
HTA seeks a highly capable Marketing & Communications Manager to lead communications, marketing, public relations, and storytelling to support its programs.
This individual will be responsible for strengthening the organization's visibility and reputation; promoting its innovation programs; attracting high-quality startup applicants; communicating the accomplishments of participating companies; and ensuring that partners, funders, clinicians, investors, and the broader healthcare innovation community understand the impact of our work.
The ideal candidate combines strong writing and communications skills with the ability to execute. This is a hands-on role for someone who can move comfortably from developing a communications strategy to writing a press release, interviewing a startup founder, creating a LinkedIn campaign, updating a website, developing event collateral, or identifying a compelling story that deserves national attention.
Key Responsibilities
1. Develop and Execute the Marketing & Communications Strategy
Develop and manage an annual marketing, communications, and public relations plan aligned with organizational priorities and individual innovation programs. Establish clear objectives, audiences, messaging, communications channels, timelines, and performance measures.
2. Build and Protect the Organization's Brand
Serve as a steward of HTA’s brand, ensuring consistent positioning, messaging, visual identity, and voice across websites, presentations, social media, newsletters, press materials, events, and partner communications. Continually identify opportunities to strengthen the organization's reputation within healthcare innovation.
3. Market Programs and Drive Startup Recruitment
Develop and execute marketing campaigns for accelerators, clinical innovation programs, startup challenges, and other initiatives. Work with program leadership to generate strong applicant pipelines through targeted email, social media, ecosystem partnerships, earned media, direct outreach, and other channels. Success should be measured not simply by the number of applications generated, but by the quality, relevance, and geographic reach of applicants.
4. Lead Public Relations and Earned Media
Identify newsworthy developments and proactively pursue media coverage for the organization, its programs, partnerships, and participating companies. Draft press releases, media pitches, announcements, talking points, and executive quotes; develop relationships with relevant healthcare, technology, business, and regional media; and coordinate interviews and media inquiries.
5. Capture and Tell Startup Success Stories
Develop a systematic process for identifying, documenting, and communicating meaningful outcomes from participating companies. Stories may include clinical studies launched, hospital partnerships established, physicians engaged, regulatory milestones achieved, capital raised, commercial agreements executed, companies entering the U.S. market, products adopted, and measurable improvements in healthcare delivery or patient outcomes. Translate these accomplishments into compelling case studies, articles, videos, social content, presentations, and other materials that demonstrate the organization's impact.
6. Own Digital Communications and Social Media
Manage the organization's website and primary social-media channels, with particular emphasis on LinkedIn. Develop and maintain an editorial calendar; write and publish content; coordinate graphics, photography, and video; manage newsletters and email communications; and ensure digital channels remain current and engaging.
7. Develop High-Quality Content and Thought Leadership
Create original content that establishes HTA and its partners (MedAxiom and NUHS) as knowledgeable voices within healthcare innovation. Content may include articles, executive commentary, newsletters, founder profiles, case studies, annual impact reports, program summaries, interviews, white papers, and conference materials. Assist HTA leaders with presentations, talking points, speeches, panel preparation, and other external communications.
8. Support Events and Innovation Programming
HTA administers very few events – in person or virtually. But for those very infrequent events, the responsibility will be to lead marketing and communications surrounding demo days, pitch events, innovation summits, webinars, conferences, startup showcases, recruitment events, and other programming. Responsibilities may include invitations, registration communications, event webpages, agendas, signage, presentation materials, speaker promotion, photography/video coordination, social-media coverage, and post-event communications.
9. Manage Partner and Stakeholder Communications
Support communications with hospital partners, clinicians, corporate sponsors, investors, universities, economic-development organizations, funders, and other stakeholders. Coordinate joint announcements and co-branded materials, develop partner communication toolkits, and help ensure that partners receive appropriate recognition and understand the value generated through their participation.
10. Amplify Participating Companies
Look beyond promoting HTA itself to identify opportunities to increase visibility for startups participating in its programs. Help companies communicate major milestones, connect relevant stories with media opportunities, and amplify their announcements through organizational channels. The goal is to make participation in our programs a meaningful pathway to increase a company's visibility within the U.S. healthcare ecosystem.
11. Measure and Report Marketing Impact
Establish and maintain a practical communications dashboard measuring performance across major activities. Metrics should include website traffic, social-media reach and engagement, newsletter performance, earned-media coverage, program applications, event registrations, audience growth, partner visibility, startup success stories generated, and other indicators tied to organizational objectives. Use these data to continually improve marketing investments and communications strategy.
QuALIfications
Required
Bachelor's degree in marketing, communications, public relations, journalism, business, or a related discipline, or equivalent professional experience.
Approximately 2+ years of relevant professional experience in marketing, communications, PR, content development, or a related role. However, applicants with 5+ years of relevant experience are also encouraged to apply.
Exceptional writing, editing, and verbal communication skills.
Demonstrated ability to translate complicated subjects into clear and compelling stories for nontechnical audiences.
Experience managing social-media and digital communications, particularly LinkedIn.
Experience developing marketing campaigns from concept through execution and measurement.
Strong project-management skills and ability to manage multiple initiatives simultaneously.
Ability to work independently in an entrepreneurial environment with limited administrative infrastructure.
Strong interpersonal skills and comfort interacting with senior executives, startup founders, physicians, investors, partners, and media.
High attention to detail and commitment to professional-quality work.
Bonus Qualifications
Experience in healthcare, health technology, medical devices, digital health, life sciences, venture capital, startup accelerators, entrepreneurship, or economic development.
Experience working with startup founders or entrepreneurial organizations.
Experience with website content-management systems, email-marketing platforms, CRM systems, analytics tools, and common design platforms such as Canva or Adobe products.
Experience developing case studies, impact reports, executive thought leadership, or similar long-form content.
Basic understanding of the healthcare innovation ecosystem, including hospitals, clinicians, startups, investors, regulatory pathways, clinical studies, and commercialization.
Experience coordinating conferences, startup showcases, demo days, or similar events.
Characteristics of the Successful Candidate
The successful candidate will be:
An exceptional storyteller. Able to recognize the compelling human or business story hidden inside a clinical study, startup milestone, hospital partnership, or new technology.
A strong writer. Capable of producing polished copy without requiring extensive rewriting by organizational leadership.
Entrepreneurial. Comfortable operating without a large corporate marketing department and willing to personally execute.
Intellectually curious. Interested in understanding unfamiliar medical technologies, clinical problems, business models, and emerging healthcare trends.
Proactive. Regularly identifies stories, media opportunities, partnerships, content ideas, and promotional opportunities without waiting to be assigned them.
Relationship-oriented. Comfortable developing trusted relationships with founders, clinicians, hospital executives, investors, partners, journalists, and colleagues.
Results-focused. Understands that communications should ultimately produce measurable organizational value—not simply activity.
Employment will be full time, with annual compensation commensurate with experience. A monthly stipend for health insurance will also be provided. The work will be virtual, though the applicant needs to reside in Northwest Arkansas or be willing to relocate here. Occasional attendance at onsite events in Northwest Arkansas will be required, along with occasional travel.
Contact Information:
Jeff Stinson
Director, HTA
